European Publishing Platform of the Year /
The category awards a digital platform/brand which is successful, proper and creative in a number of ways – and the publisher behind it. Entries should include a brief description and a clear suggestion why it may become European Digital Platform of the Year. The jury is free to promote entries from other categories to the shortlist.
Digital Publisher of the Year
of the Year
This category awards a digital platform or brand which was launched in the past 3 years. A brief description and a clear suggestion why the platform may become European Newcomer of the Year to your entry should be added to the submission. The jury is free to promote entries from other categories to the shortlist.
Most creative approach in terms of content and style of a digital publishing platform, no matter if stand-alone or part of a brand. Editorial principals should be described, including topics and the successful of the concept.
Increase profits with a digital publishing platform based on a consequent strategy. How does the model works with audience and/or clients? The category is also open for business models which are not yet profitable.
The category "User Marketing" is open for successful methods and communication campaigns that attract an audience to the digital platform. Entries should describe the situation, the challenges and the results.
Europes most successful approach to clients of all kind, if advertising, sponsoring, content syndication etc., beyond user audience. The situation, challenges and the results should be described.
This categorie is for a outstanding story or column or bunch of those (e.g. dossier) which make best use of digital characteristic or features from an editorial point of view.
Outstanding and proper contemporary design within digital platforms of all kinds can be submitted in this category, including one or more infographics.
Creating excellent user experience according to the platform’s business model, goals and KPIs. How does the model works – and what are principles, technical features and results?
Best use of mobile design and features with special relation to usability. The category is open for mobile-only applications as well as mobile or responsive versions of desktop media.
The category awards best integration of VR into a digital publishing platform. One example per entry including screenshots should be submitted.
This category awards the most creative and successful targeting approach of a digital platform or brand in Europe. Why is targeting important for the digital platform, what is the concept behind and how does the targeting model work?
Best use of analytics in order to improve content, usability, reach or user interaction. The tools and methods involved, as well as examples of changes which have been made according to the platform’s KPIs, should be described.
Paid Content Tool
Professional solutions which makes paid content accessible – user friendly and successful for the publisher and the underlying business model. The system should be described from the user perspective and does not necessarily have to be online.
Content Management System
Best tool to put content on a digital publishing platform. More relevant than a demo version or backend account is a general description how it works and what advantages it provides for editors (testimonials may help to proof this).
Optimizing interaction with a platform’s audience on the platform itself: Digital tools and features can be submitted as well as special elements of content or general policies of user interaction.
Communicating with a platform’s audience on external platforms: The Social-Media-Strategy itself should be described in the submission of this category and how it meets the defined strategy and goals.